I really hate the term slacktivism, and it’s been coming up quite a lot lately. You wanna know why I hate it so much? BECAUSE THERE IS NO SUCH THING!!
I’m starting to suspect that the only ones who need that term, is someone who wants to feel good and snooty about not participating in something “viral” and “folksy”.
The term is meant to describe the notion that people “nowadays” (because as we all know, everything was so much better before), “just click like and share and never do anything of real value and only want to be seen in social media and blah blah blah.”
Guess what? That is simply not true. And there are so, so many examples to back that up.
Because you know what the actual facts – the numbers – say?
They say that the Ice Bucket Challenged has raised
$2.3 million for ALS $10 million for ALS $22.9 million for ALS $31.5 million for ALS $41 million for ALS $53 million for ALS $62,5 million for ALS $70.2 million for ALS $88,5 million for ALS. Not to mention the insane amount of press and attention. Yes, that is what is known as awareness. And yes, that has value.
They say that #Nomakeupselfie raised £8 million for Cancer Research UK, funding an extra TEN clinical trials!
They say that the Cold Water Challenge raised 3.5 million Norwegian Kroner for the Norwegian Cancer Society. Just by people jumping into cold water and posting about in in social media.
They say that on JustGiving, a person take “some sort of social action (i.e. share) are 4 times more likely to donate“.
They say that a share of a fundraising event on eventbrite is worth $12 more in ticket sales.
They say that making people share more, increased donations given on social giving platform JustGiving, with more than £150.000 in ONE month.
They say that the so-called “slacktivists” (i.e. people who post about social action in social media) are:
- As likely as non-social media promoters to donate
- Twice as likely to volunteer their time
- Twice as likely to take part in events like charity walks
- More than twice as likely to buy products or services from companies that supported the cause
- Three times as likely to solicit donations on behalf of their cause
- More than four times as likely to encourage others to sign a petition or contact political representatives.
I hereby forbid any and all use of the term from here on out (permissions to use term granted to people who dislike it as strongly as I do and want to use the word only to destroy it).
Sharing is caring. Case closed. Rant over.